Audi Evolves From Chinese Bureaucrat's Ride to Women's Favorite
- Women make up about a third of Audi's sales in China
- Audi offers targeted features to appeal to women buyers
The 2016 Audi AG Q3.
Photographer: Daniel Acker/BloombergThis article is for subscribers only.
Zhang Hang is about as far as it gets from the old stereotype of an Audi buyer in China: She’s in her early 30s, a woman, and neither a government official nor a rich businessman.
“Audi drivers are the progressive, white-collar workers and it’s an image I identify with,” said the 32-year-old furniture designer, who’s deciding between an A4L sedan and the Q5 SUV. “I work hard and want to make sure my money is well spent.”