Daimler Reviews Management Model to Tackle Changing Auto World
- Group of 150 managers to jointly develop executive structure
- Leadership 2020 talks to start in January and last six months
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Daimler AG will review its management structure next year to respond faster to market shifts as Silicon Valley giants plot inroads into the automotive industry.
The maker of Mercedes-Benz vehicles will assign 150 executives to a program dubbed “Leadership 2020” to evaluate how the company needs to change to speed up innovation, the Stuttgart, Germany-based manufacturer said in a letter to employees obtained by Bloomberg. A Daimler spokeswoman declined to comment on the effort.