Pursuits

Shoppers Choose Salons Over Sweaters, Pressuring U.S. Retailers

  • Department stores enter 2015 holiday season with new challenge
  • Spending is rising, but consumers increasingly seek services

Stores Enter Holiday Season With New Challenges

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Alia Barksdale says she’s changing the way she shops, and that’s bad news for department stores and other U.S. retailers.

“I’m doing my nails and hair more this year, things that make me feel good, rather than buying clothes,” said the New York resident, who works in film marketing for Sony Pictures. For her 6-year-old, she’ll choose a Broadway show. “I’d rather have a shared moment with my daughter that she’ll remember than buy her a toy,” she said.