What It's Like to Bring Your Mom to Work

Bring In Your Parents Day is a thing—and it's all LinkedIn's fault.

Look! It's a mom! At work!

Photographer: Rebecca Greenfield/Bloomberg
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"Shhh, Mom. Lower your voice. Mom, you're being loud." That's how Natalie Kitroeff, a reporter at Bloomberg, spent a good bit of Bring In Your Parents Day last week. Kitroeff's mom, unfortunately, mostly ignored her daughter's requests.

Like many fake holidays, bring your parents to work day was pioneered by a brand. LinkedIn thought up the concept three years ago when a few employees realized that none of their parents knew how they spent their workdays. In fact, per research commissioned by LinkedIn, one in three parents don't understand their kids' jobs. It's hard for people of a certain generation to picture the day-to-day of a software developer or a mobile marketing manager, or even a modern Internet writer.