Source: Land Rover

Would You Buy a $50,000 Convertible SUV? Land Rover Hopes So

The automaker is chopping the top off its Range Rover Evoque, with sales to start mid next year.

Here’s something different: a tiny crossover that Land Rover has made into a convertible.

Announced on Monday, the 2016 Range Rover Evoque Convertible has a 240-horsepower four-cylinder engine, a nine-speed automatic transmission, and a fabric roof that deploys in 18 seconds. The company is calling it a “compact convertible SUV.” (Price-wise, we thought the top-on model punched above its weight class. Full review here.)

The $50,475 vehicle comes standard with all-wheel drive and seats four adults, with a convenient pass-through tunnel from the interior to the rear trunk. It also has a rollover protection system that will release two aluminum bars across the top of the car if it flips.

https://www.youtube.com/watch?v=f60jqnQlkGg

It’s all meant to capitalize on the global SUV market, which has remained massive over the past decade. Land Rover estimates its own worldwide SUV sales will grow 20 percent in the next five years.

Of course, there have been other convertible-style SUVs, like the ugly Nissan Murano “Crosscabriolet,” the rugged cool Mercedes-Benz G-Class Convertible, and even the tiny Suzuki Sidekick. And that’s not even to mention a whole generation of Ford Bronco- and International Scout-like topless SUVs.

This one in particular goes on sale in the middle of next year. Let’s hope it goes down in automotive history less like the Murano and more like those old Broncos.

The fabric roof deploys in 18 seconds.
The fabric roof deploys in 18 seconds.
Source: Land Rover
The 2016 Range Rover Evoque Convertible has a 240hp, four-cylinder engine.
The 2016 Range Rover Evoque Convertible has a 240hp, four-cylinder engine.
Source: Land Rover
Land Rover would like you know you can use its convertible in the snow.
Land Rover would like you know you can use its convertible in the snow.
Source: Land Rover
Apparently the Evoque Convertible will also tackle the desert.
Apparently the Evoque Convertible will also tackle the desert.
Source: Land Rover

Correction: This article has been updated from its original version to correct the price in the third paragraph of the story. The price is $50,475, not $50,4752. 

Before it's here, it's on the Bloomberg Terminal. LEARN MORE