Pursuits
Adidas Will Pay High Schools to Change Offensive Mascots
- Company offers to share expenses, design resources for switch
- An Indiana school dropping Redskins estimates cost at $30,000
Adidas, the world's second-largest sporting goods maker, is paying to help U.S. high schools change their mascots.
Photographer: Krisztian Bocsi/BloombergThis article is for subscribers only.
If you’re a high school with an American Indian mascot, Adidas AG will pay you to switch.
The world’s second-largest maker of sporting goods announced a nationwide initiative on Thursday to provide financial assistance and design resources to any U.S. high school open to a change. The company said there are roughly 2,000 schools that have logos or mascots that are offensive to tribal communities.