Fashion

H&M's Limited Supply of Balmain Overwhelms Stores, Website

Long lines, a broken website, and even some scuffles. All in the name of fashion.

Balmain for H&M Goes on Sale

H&M on Thursday opened its doors to legions of shoppers trying to snag pieces of a new collaboration with designer label Balmain. Chaos ensued.

In London, scuffles broke out on Regent Street as shoppers crammed their way through the store’s entrance. In Sydney more than a thousand shoppers lined up in the rain. In fact, queues wrapped around the block at stores all over the world, from San Francisco to Kuala Lumpur.