Uber Invests $250 Million to Expand in Middle East, North Africa
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Uber Technologies Inc. is investing $250 million to expand in the Middle East and North Africa, which have some of the ride-sharing service’s fastest-growing markets.
Uber over the next several years will begin service in new cities in Saudi Arabia and Egypt and enter Pakistan, beginning in Lahore, said Jambu Palaniappan, the company’s regional general manager for the Middle East, Africa and Central and Eastern Europe. The investment will go toward paying drivers, expanding staff and enhancing Uber’s mobile application.