Tesla Brings Seat-Making In-House to Secure a Steady Supply
- Second-row seats limit ability to increase Model X production
- Musk says `Companies build value by doing hard things'
Tesla Q3 Model S Orders Rose More Than 50%
This article is for subscribers only.
As Tesla Motors Inc. expands its product offerings and how fast it makes them, it’s increasingly bringing manufacturing in-house. The latest: the Model X’s second-row seats.
In August, Chief Executive Officer Elon Musk told investors it was difficult to make the seats, which he described as a “sculptural work of art, but a very tricky thing to get right.” They were so challenging that they led him to reduce the electric-car maker’s delivery forecast that month to as few as 50,000 from 55,000, which set off a wave of skepticism over his ambitious plans.