VW CEO Wants Workers to Have Some Fun Again

  • Sanford analyst says CEO offered little clarity on recall
  • VW will review its 300-model lineup for possible cuts

VW Diesel Dupe Hits Q3 Profits Hard

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Volkswagen AG Chief Executive Officer Matthias Mueller had a surprise motto in store for the embattled carmaker after reporting its first loss in more than 15 years: It should be a fun place to work again.

In his first public question-and-answer session since a diesel-emissions cheating scandal swept out his predecessor a month ago, Mueller laid out a new business strategy and a fresh code of conduct that breaks with the style of the old guard. Mueller said Volkswagen will take a hard look at the some 300 models it produces to decide if they make sense. By the middle of next year, he’ll draft a plan through 2025, saying Europe’s largest carmaker can no longer be “steered by yesterday’s principles and structures.”