Ford to Offer Deeper Year-End Discounts in Market-Share Push
- Incentive plan aimed at boosting sales in 2015's final months
- `We look forward to big sales and a strong close to the year'
Customers view an Edge Ford Motor Co. sports utility vehicle (SUV).
Photographer: Patrick T. Fallon/BloombergThis article is for subscribers only.
Ford Motor Co., flush with record profits, is dialing up the discounts in an extensive incentive program that will cut prices on almost all its models in a year-end push to drive up sales and market share.
The Friend & Neighbors promotion will offer as much as $2,000 on top of incentives Ford already has and will run from Nov. 3 to Jan. 4, according to a dealer planning guide obtained by Bloomberg. The discounts will apply to all new 2014, 2015 and 2016 Fords, except for some high-end Mustang models, the F-150 Raptor and some commercial-grade vehicles such as the F-550 truck and E-450 van, the guide said.