Pursuits
Google Introduces Ad-Free YouTube Subscription
- New music app also to work with video-sharing website
- YouTube Red will be free for one month to U.S. customers
This article is for subscribers only.
Google’s YouTube unveiled a paid version of its video-sharing service, giving parent company Alphabet Inc. a way to generate profit from online entertainment while ramping up competition with Netflix Inc. and other content sites.
The new service, called YouTube Red, will cost $9.99 a month and is available beginning Oct. 28, the company said Wednesday in a blog post. Google will try to persuade people to pay for a service they already get for free by eliminating advertisements and permitting subscribers to save videos for offline viewing.