, Columnist
James Bond's Favorite Watch Tackles $6,000 Mission: Millennials
- Watchmaker hires actor Eddie Redmayne to join Clooney, Kidman
- Swiss brand offering more than $146 million in Bond watches
Stephen Urquhart, president of Omega, a unit of Swatch Group AG, poses for a photograph.
Photographer: Luke MacGregor/BloombergThis article is for subscribers only.
A bigger threat than smartwatches is no watches at all, according to Omega President Stephen Urquhart.
The maker of luxury watches -- some tied to the James Bond movie franchise -- that sell on average for more than $6,000 is trying to attract younger consumers. More than half of 16-34 year-olds use a mobile phone as their main way to tell the time, according to a YouGov poll.