Copa America to Emerge From FIFA Scandal Seeking New Partners
- Concacaf said to join Conmebol in recovering media rights
- Sports marketing companies may line up after being frozen out
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The soccer event at the heart of FIFA’s corruption scandal is open for business -- legitimate business.
The Copa America Centenario, featuring 16 national teams from North and South America, was meant to celebrate the 100th anniversary of soccer’s oldest regional tournament. Instead, it devolved into a maelstrom of graft as U.S. authorities alleged soccer leaders sold the rights to sports marketer Datisa for millions of dollars in bribes.