Pursuits
Apple Will Open 24th Store in China on Saturday, Cook Says
- Apple CEO says Chinese customers are `thirsty' for seminars
- Apple plans to have 40 stores in China by middle of next year
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Apple Inc. Chief Executive Officer Tim Cook said the company will open its 24th store in China on Saturday, expanding an important retail footprint in its largest market outside of the U.S.
China has become an increasingly critical component of Apple’s global business and helped it sell a record 13 million iPhones during the debut weekend of its latest handsets last month. Apple stores there are crucial for introducing Chinese consumers to the brand and educating users there, Cook said at a Wall Street Journal conference in Laguna Beach, California, on Monday evening.