Pursuits
Treasury Wine Cellars Profits With Diageo Deal: David Fickling
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What’s an alcohol seller to do when the world loses its thirst? There’s no need to speculate -- that’s the universe that brewers, distillers and vintners have been inhabiting for a generation.
Global alcohol consumption has been stable at 4.3 liters (1.1 gallons) to 4.7 liters per capita since 1990, according to the World Health Organization. The future doesn’t look much brighter: Seven of the 10 countries forecast to have the biggest population in 2050 have a majority or substantial minority of Muslims.