Playoff Run Adds to Surging Blue Jays Value for Owner Rogers
- Ratings jump as Jays win first division title since 1993
- Team's value has grown 10-fold since Rogers bought it in 2000
Josh Donaldson gets a cooler of ice dumped on him after hitting a walk off homer to win at Rogers Centre on Sept. 27.
Photographer: Rick Madonik/Toronto Star via Getty ImagesThis article is for subscribers only.
Ending a 21-year playoff drought for the Toronto Blue Jays, the longest such active streak in North American sports, is paying dividends for owner Rogers Communications Inc.
The playoff appearance, increased ticket and merchandise sales and added television revenue have helped drive the value of the Blue Jays up to about $1.5 billion, according to new calculations from sports valuation experts. That’s a 10-fold gain from 2000, when Rogers bought the team.