Facebook Tests New Emoji Alternatives for Its `Like' Button
- Choices like `angry,' `sad' are meant to fill unmet need
- Pilot begins in Spain and Ireland but may roll out broadly
A 'like' logo from the Facebook Inc.
Photographer: Duncan Chard/BloombergThis article is for subscribers only.
Facebook Inc. started publicly testing new options besides its iconic “like” button, letting its members use emoji to express themselves with a couple of keystrokes.
The test, which began Thursday in Ireland and Spain, allows users to respond to posts using emoji that demonstrate six new reactions: “angry,” “sad,” “wow,” “haha,” “yay” and “love.” By holding down the “like” icon, the new options appear.