Twitter Unveils New Moments Feature for Tracking Big Events
- Initiative is key to drawing new users amid slower growth
- Takes advantage of Twitter's role as news wire for digital age
This article is for subscribers only.
Twitter Inc.’s newly installed chief executive officer, Jack Dorsey, says a key to a turnaround is making the product more understandable for people who aren’t hardcore users. On Tuesday, the social network unveiled a feature that is critical to that plan.
The new product, called Moments, curates the avalanche of information flowing across Twitter about major events, including big games, entertainment-awards shows, breaking news or silly cultural memes. It’s a long-awaited project aimed at helping people more easily see information coming across Twitter.