Twitter Expands E-Commerce to Attract More Retailers
- Social network strikes deals to ease purchasing process
- Updates come about a year after `Buy Now' is unveiled
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Twitter Inc. is ready to throw open its e-commerce platform to millions of businesses to make it easier for users to buy while they tweet -- just as the busy holiday shopping season nears.
The company has struck deals to integrate three major e-commerce service providers -- Shopify Inc., Bigcommerce Inc. and Demandware Inc.-- that retailers often use to help manage orders, Nathan Hubbard, Twitter’s vice president of commerce, said in an interview. The partnerships announced Wednesday, which build on the deal this month with payment-provider Stripe Inc., will enable retailers large and small to place their wares on Twitter, after a test phase that lasted about a year and included just hundreds of clients, he said.