Wal-Mart Expands Online Grocery Pickup Amid Growing Competition
- Retailer will offer service in eight cities, including Atlanta
- Amazon, Target and Google also building out grocery programs
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Wal-Mart Stores Inc. is expanding its pickup service for online grocery orders, pushing deeper into a market where Amazon.com Inc., Target Corp. and Google Inc. are all scrambling for customers.
Starting next month, certain Wal-Mart stores in Atlanta, Salt Lake City and six other U.S. cities will add the free grocery pickup option, the retailer said on Tuesday. That means customers will be able to order items online, select a time to pick them up, and have an employee deliver the food to their car when they arrive. Wal-Mart is currently offering the service in five other markets, part of a test that first began in 2011.