Forget the FT – For Axel Springer, Business Insider Will Do
- CEO Doepfner has long coveted an English-language publication
- Blodget's site is a "consolation prize" after FT went to rival
Inside the Axel Springer and Business Insider Deal
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Who needs pink paper, anyway? For Mathias Doepfner, a screen will do just fine.
After losing a bidding war for the venerable Financial Times, the chief executive officer of German media group Axel Springer SE is counting on a much newer brand to gain relevance in the English-speaking world.