Pursuits
Hollywood Adjusts Netflix Strategy as Cord-Cutting Fears Grow
- Fox CEO says 'thinking is evolving,' more deals with Hulu
- `Tide does seem to be turning' against Netflix, analyst says
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After years of selling old seasons of hit shows exclusively to Netflix Inc., some of the world’s biggest media companies are adjusting their strategy, signing deals with other streaming video services or making more episodes available on demand via traditional pay-TV distributors.
Investors have become increasingly concerned that TV producers may be jeopardizing long-term prospects for lucrative short-term deals with subscription video on-demand providers like Netflix, which have grown in popularity and taken viewers away from regular TV watching. Comments by media executives including James Murdoch at a conference last week were the strongest signs yet that some are shifting their approach.