Pursuits

Streaming Music Service Deezer Plans IPO to Challenge Spotify, Apple

  • Proceeds earmarked for expanding sales, entering new markets
  • Music service's sales jumped 41 percent in the first half
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French streaming service Deezer SA filed for an initial public offering, beating larger and better-known European rival Spotify Ltd. to the market as competition heats up from Apple Inc. to win on-demand music customers.

The IPO is set to take place toward the end of the year in Paris, Deezer Chief Executive Officer Hans-Holger Albrecht said on a conference call Tuesday. Deezer is seekingBloomberg Terminal funds from investors in a transaction that could value the service at about 1 billion euros ($1.1 billion), people familiar with the matter said last month. The offer will include new stock, while current owners won’t reduce their stakes, Albrecht said.