Meat Supplier JBS Hires P&G's Farahat to Build Brands Abroad
- Will handle Swift, Pilgrim's brands in U.S., Seara in Brazil
- Foods unit's CEO Tomazoni will oversee global operations
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JBS SA hired a senior executive from Procter & Gamble Co. as the world’s largest meat producer tries to build its brands beyond Brazil.
Tarek Farahat, 51, a former president of P&G for Latin America, will take over as global president of JBS’s recently announced Marketing & Innovation Management Team, the meatpacker said in a statement Monday. Farahat, a member of JBS’s board since June 2013, will be responsible for positioning JBS brands including Swift and Pilgrim’s in the U.S. and Seara in Brazil.