Pursuits
Burberry to Promote British Artists on Apple's Music Service
- Channel is latest initiative to widen influence, boost image
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U.K. luxury-goods maker Burberry Group Plc introduced a channel on Apple Inc.’s music service in the latest example of the fashion and technology industries coming together.
The channel will showcase Burberry’s collaborations with emerging and iconic British talent including Lilla Vargen and Alison Moyet, and feature performances, songs and films alongside regular playlists, the London-based company said Tuesday in a statement.