Merkel Pushes Germany Inc. to Innovate for Consumers
- Chancellor says businesses should also focus on consumers
- Digital effort may add EU30 billion in annual spending
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Chancellor Angela Merkel said Germany Inc. needs to step up efforts to create new products and services with broad appeal for consumers, in addition to its traditional strengths in business.
"We’re pretty good at B-to-B, we’re pretty good at business," Merkel said in Berlin during an event on Friday with SAP SE chairman Hasso Plattner, emphasizing that Germany needs to adapt to offer enticing services to consumers too. "In the past year and a half, we’ve pushed forward a pretty big program."