Krispy Kreme Plummets After Packaged Goods Sell Poorly

  • Shares fall 12%, the biggest one-day drop since June 2014
  • Doughnut seller is facing more competition in shops, grocery
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Krispy Kreme Doughnuts Inc. fell the most in more than a year after slow sales of packaged-food products hurt results and prompted the company to cut its annual earnings forecast.

The doughnut chain posted quarterly sales and profit on Wednesday that missed analysts’ estimates. Revenue was $127.3 million, the company said in a statementBloomberg Terminal. Analysts projected $132 million, on average. Excluding some items, profit was 15 cents a share, trailing analysts’ 19-cent estimate.