Pursuits
Fitbit Exec Says Smartwatches Still ‘More Hype Than Reality’
- Fitbit first in wearable market sales, Apple is second
- Company sold 4.4 million units in the second quarter
Why Fitbit Is Dominating the Wearable Market
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Even with a heavyweight like Apple Inc. in the market, smartwatches remain “more hype than reality" and have yet to prove they’re useful, said Fitbit Inc., the biggest maker of wearable devices.
“Consumers are still asking, ‘Why do I want one? Why do I need one?’" said Woody Scal, Fitbit’s chief revenue officer. Fitbit’s wearable fitness trackers still have an edge over the more complex devices because they have a longer battery life, cheaper price range and a more clearly defined audience, he said.