Apple's Phone Plans Could Intensify Wireless Competition
- Move could spur faster upgrade cycles, help increase sales
- Carriers could see lower phone costs, higher user defections
Hands-On With the Updated iPhone 6S and 6S Plus
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Apple Inc.’s decision to finance and lease iPhones to consumers could accelerate price competition and step up margin pressure at the nation’s wireless carriers.
Apple users can now buy an iPhone 6s starting at $27 a month over two years, rivaling similar offers at each of the four nationwide carriers. Through an “iPhone Upgrade Program,” they could get the same phone -- and upgrade to a new one once a year -- for monthly payments starting at $32.