First Tesla Model X Buyers Now Picking Colors, ‘Ludicrous Mode’

'Ludicrous Mode': Is Tesla's Model S Upgrade a Big Deal?

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The first customers who reserved Tesla’s Model X all-electric sport utility vehicles have been alerted that, at long last, they can choose their paint color, wheel size and whether they want to drive ludicrously fast.

The start of configuration is a sign that production is on track. Chief Executive Officer Elon Musk had said that the first to place orders would be able to start individualizing their vehicles “before the end of August” so deliveries can start by the end of September.