Tesla’s Musk Takes Page From PayPal With Referral Incentive
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Tesla Motors Inc.’s Elon Musk reached back to his days at PayPal for the electric-car maker’s first-ever incentive offer.
Anyone who orders a new Model S sedan before Oct. 31 using the referral link of a current owner will get $1,000 off the purchase price, under the program announced July 29. The owner also receives a $1,000 discount that can be applied to a new car, a service center visit or accessories.