Google Tests Home-Services Search, Taking on Yelp, Angie’s List

Google Inc. wants to help you find your next plumber or home cleaner.

The Web company is testing a new feature in the San Francisco area that lets local businesses promote their services in a special box at the top of some search results, Google said on a website Friday. Services include locksmiths, plumbers, home cleaners and repair specialists.

Using the Web to find local services isn’t new, with Amazon.com Inc. recently moving into the market to compete against more established providers such as Yelp Inc. and Angie’s List Inc. Google is expanding into different areas as it seeks new ways to boost user traffic and advertising dollars.

“From unclogging the bathroom sink to getting back into a locked apartment, there are moments throughout the day when people need a quick solution to a big problem,” Google said. “Customers can read detailed reviews, submit a service request, or call your business directly for more information.”

Before it's here, it's on the Bloomberg Terminal. LEARN MORE