Twitter Faced SEC Questions on Changing User-Engagement Metrics
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Twitter Inc. has regularly changed its own metrics for success, and the U.S. Securities and Exchange Commission is noticing.
Earlier this year, Twitter stopped reporting its number of timeline views, which measures how often people view their streams. The SEC in April asked that the company explain what alternative metrics it would use, according to correspondence with the agency released on Monday. The regulator also asked why Twitter doesn’t give a number of advertisers or break out revenue per advertiser.