Watch Out, Barbie: Crowdfunded Toy Startups Aren't Playing Around
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Millennial kids raised with pink toys for girls and blue ones for boys are transitioning into parenthood themselves and finding that gendered playthings are still as rampant as they were in the 90s. So they're doing one of the things this generation does best: Crowdfunding startups that they hope will change the landscape.
"Crowdfunding is definitely a trend we've been seeing in the last couple of years," said Adrienne Appell, a spokeswoman for the Toy Industry Association. "It's allowing new ideas to permeate the market."