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QVC Owner Liberty Agrees to Buy Zulily for $2.4 Billion

Liberty Interactive's QVC to Buy Zulily

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By Cécile Daurat and Gerry Smith

August 17, 2015 at 12:13 PM UTC

Updated on

August 17, 2015 at 8:30 PM UTC

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Liberty Interactive Corp. agreed to buy Zulily Inc. for $2.4 billion, adding an online retailer targeted at young moms to its QVC home-shopping TV network.

The price comes to $18.75 a share, which is 49 percent higher than Friday’s closing price but also a fraction of Zulily’s record of $72.75 in February 2014. Liberty Interactive will provide $9.375 in cash and 0.3098 newly issued shares of QVC trading stock for each Zulily share, according to a statement Monday.