Pursuits
Forget Shorts, Jeans Made With Jade Help Chinese Beat the Heat
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The Lee jeans brand has a solution for anyone who dreads wearing denim in the summer.
The company, a division of VF Corp., is weaving crushed jade stones into its jeans to keep wearers cooler. The Jade Fusion line, which debuted in Hong Kong in May and is now rolling out in the rest of China, sold out in its first seven weeks, said Stephen Dull, VF’s vice president of strategy and innovation.