Honda Motor Co. unveiled a refreshed Accord at the opening of its expanded Silicon Valley Lab. For the 2016 model year, the midsize sedan and coupe will add Apple CarPlay and Android Auto.
It will also have Honda Sensing, the company’s name for its suite of safety and driver-assisting technology that gives the car semi-autonomous capabilities, such as lane-keeping assistance and adaptive cruise control that adjusts to the speed of traffic.
“Where else to introduce the most technologically advanced midsize sedan, the 2016 Accord, than in Silicon Valley?” John Mendel, Honda’s top sales executive in the U.S., said in a statement.
The Tokyo-based company led Yokohama, Japan-based Nissan Motor Co. in U.S. sales for the first half by less than 0.2 percentage point of market share, 753,001 to 736,483, according to researcher Autodata Corp.
Technology is transforming the auto industry, said Frank Paluch, the president of Honda R&D Americas.
“The real value is reducing collisions and fatalities,” he told reporters. “We hope to cut in half the number of collisions involving our vehicles by 2030 and to completely eliminate collisions by 2050.”