Pursuits
Jet.com Opens Rivalry With Amazon After a Ragged Trial Period
Marc Lore, CEO of new e-commerce site jet.com and his team at jet.com headquarters in Montclair, New Jersey.
Photographer: Shin Woong-jae/for The Washington Post via Getty ImagesThis article is for subscribers only.
E-commerce startup Jet.com officially opened for business Tuesday after leaving some trial users disappointed, showing that wooing customers from Amazon.com Inc. could be tougher than raising money.
The Hoboken, New Jersey-based company drew $220 million in venture capital before it had a single customer, promising to create an online warehouse offering low prices to paying members.