Zeta Interactive Raises $125 Million From GSO to Fuel Deals
This article is for subscribers only.
Zeta Interactive Corp., a provider of digital marketing software, raised $125 million in debt and equity from the credit unit of Blackstone Group LP to fuel acquisitions.
Zeta will use most of the capital to accelerate deals, the New York-based company said Wednesday in a statement. Chief Executive Officer David Steinberg said that the company, which hasn’t raised money in three years, needed the funds to add new technologies.