Wal-Mart to Counterattack Amazon’s ‘Prime Day’ With Web Sale
Amazon Drums Up Own Holiday Called 'Prime Day'
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Wal-Mart Stores Inc. is cutting prices on thousands of products this week in a counterattack to Prime Day, an event Amazon.com Inc. is using to promote its subscription service.
Wal-Mart will begin the sale on July 15, the same day as Amazon’s much-publicized promotion. During Prime Day, Amazon will offer special discounts to members of its service, which costs $99 a year.