Bombardier CSeries, Paper Plane No More, Gets Sales-Pitch Reboot
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Bombardier Inc. boasts new assets in its quest to find buyers for the struggling CSeries jet: a revamped sales team and even better performance than advertised.
While the Paris Air Show in June produced no sales, Bombardier buffed the CSeries’ image with flights at the industry’s biggest annual expo. Now, drumming up orders will mean targeting owners of similar, aging planes and getting current customers to firm up options into purchases, according to analysts including AirInsight Inc.’s Addison Schonland.