Beiersdorf Wins Retrial in Unilever Attack on Nivea Blue

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Beiersdorf AG won a ruling from Germany’s top court that gives it a second chance to defend a trademark for the blue color on its Nivea products in a long-standing fight with rival Unilever NV.

The Federal Court of Justice on Thursday ordered a new hearing in a suit by Unilever challenging the national trademark Beiersdorf owns for the color. The top judges sent the case back to the Munich-based Federal Patent Court.