WPP Said to Team With General Atlantic on Tesco Clubcard Bid

WPP Plc, the world’s largest advertising and marketing agency, has teamed up with private-equity firm General Atlantic to bid for Dunnhumby, the business that developed Tesco Plc’s Clubcard loyalty program, according to people familiar with the matter.

The two firms are among those that submitted offers last week for the business, which tracks customer purchases and then sells the information to companies, said the people, who asked not to be identified because the information is private. Other bidders include Advent International and Warburg Pincus, the people said. Permira Advisers, which may team up with Google Inc., also bid, they said.