Back-to-School Shopping Starts Early as U.S. Parents Seek Deals
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Parents are getting ready to send their kids back to school early.
This year, 40 percent of parents with children in kindergarten through 12th grade are starting their shopping at least two months before classes resume, according to a survey by Rubicon Project, a company that helps automate ad buying and selling. About 44 percent plan to start a month before school starts, the study found. Store discounts are the greatest driver for consumers, with 61 percent saying they’d decide when to start shopping based on promotions.