Facebook Will Share Ad Money to Score More Premium Video
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Facebook Inc. will begin sharing advertising revenue with companies that post videos on its social network, a step toward luring more premium content away from sites like Google Inc.’s YouTube.
Facebook will offer contributors 55 percent of the revenue from ads that appear alongside videos, the same split as YouTube. The spots will be part of a new feature that suggests clips to Facebook users who are already watching videos, the Menlo Park, California-based company said Wednesday. Facebook will sell the ads for the new program, which begins later this year.