Amazon Mexico Says ‘Hola’ With Debut of New Online Storefront

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Amazon.com Inc. is opening a new online storefront for Mexico, marking the Web retailer’s first major foray into Latin America and a renewed push to fuel sales growth outside the U.S.

Amazon.com.mx is debuting with more product categories -- electronics, housewares, sporting goods and more -- than any other international rollout, the Seattle-based company said in a statement Tuesday.