High-Profile Study Turns Up the Antitrust Heat on Google

Yelp joins with the Master Switch author to demonstrate how users prefer Google’s organic results to pages promoting its own content

The Google Inc. office in Washington, D.C.

Photographer: Andrew Harrer/Bloomberg
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Google is facing a new high-profile adversary in the roiling fight over whether its monolithic search engine violates antitrust law: Columbia Law School professor and noted Internet theorist Tim Wu. The author of the influential book The Master Switch: The Rise and Fall of Information Empires co-wrote a paper asserting that Google is engaging in anticompetitive behavior by prominently serving up its own content, like restaurant reviews and doctors office phone numbers, in search results.

Wu is an unlikely person to join the antitrust chorus against Google. He’s often been an ally of the company over the years. Before an unsuccessful run for lieutenant governor of New York state last year, Wu worked as an unpaid Google fellow in 2008 and served as a senior advisor to the U.S. Federal Communications Commission in 2011 and 2012, helping draft Internet traffic regulation that Google favors. Wu coined the term “network neutrality,” and a 2008 Businessweek story credited him with partly inspiring Google's open mobile strategy in Android.