AOL to Take Over Microsoft’s Display Ad Business, Use Bing
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Microsoft Corp. is getting out of Web display advertising, with AOL Inc. taking over the business and letting the software maker focus on mobile and cloud computing.
AOL will use Microsoft’s Bing Internet search engine instead of Google Inc. as part of the 10-year deal, the companies said in a statement Monday. Microsoft also said it’s expanding an ad partnership with AppNexus Inc., an online marketing company.