Uber Crosses Continents With Istanbul Water-Taxi Service
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Uber Technologies Inc. is going intercontinental, enlisting the help of Istanbul mariners to carry passengers back and forth across the city’s central Bosporus strait.
The service, called UberBOAT, will appear on the smartphone app when a user stands near the coastline of the city’s central waterway. Trips will be made in Beneteau boats owned by a local company, Navette-Tezman Holding, which will compete with tanker traffic and pleasure cruisers to take customers to their desired destination.